Posted: October 31st, 2008 | Author: Catherine | Filed under: Uncategorized | Tags: advertising, Christian Science Monitor, circulation, internet, newspapers, revenue, Washington Post | No Comments »
It is a dramatic decline. The Washington Post Company is yet another newspaper organization that is struggling:
“The Washington Post Co. today reported an 86 percent decline in third-quarter earnings compared with the same period last year, as a significant loss at the flagship newspaper offset gains at the company’s education and cable divisions.”
link: Washington Post Co. Earnings Plummet in Third Quarter
Circulation is declining and advertising has gone to find more viewers online. This decline is significant. The Christian Science Monitor has made a decision to focus on its online publication. How soon will other newspapers follow that business model?
Catherine Forsythe
Posted: October 28th, 2008 | Author: Catherine | Filed under: Uncategorized | Tags: advertising, circulation, internet, newspapers, The Christian Science Monitor | No Comments »
The Christian Science Monitor has had a longstanding reputation of excellence. It has garnered numerous Pulitzer Prizes. Now, the Christian Science Monitor will be available only on the internet:
“After a century of continuous publication, The Christian Science Monitor will abandon its weekday print edition and appear online only, its publisher announced Tuesday. The cost-cutting measure makes The Monitor the first national newspaper to largely give up on print.”
link: Christian Science Paper Ends Daily Print Edition
It seems inevitable, with circulation dropping and advertisers gravitating to internet sites. The Christian Science Monitor may portend a solution that other print publications may have to follow. Nevertheless, it ends a long tradition; and, for those who have an abiding affection for the printed dailies, it is a sad day.
Catherine Forsythe
Posted: October 28th, 2008 | Author: Catherine | Filed under: Uncategorized | Tags: advertising, circulation, internet, marketing, newspapers | No Comments »
Newspapers are struggling and the latest circulation figures are grim. There are reported double digit declines in circulation numbers. The Atlanta Journal-Constitution is an example:
“…During the six-month period ending September, the newspaper’s circulation fell to 274,999 — a 13.6 percent drop from the same period a year ago…”
link: AJC circulation falls nearly 14%
More and more newspapers will have to reduce staff, as the Star-Ledger of Newark did recently. However, the advertisers will not put their marketing dollars with the newspapers with these declining numbers. The advertising simply will gravitate to the internet.
Catherine Forsythe
