Most marketing staff have lost personal data
www.independent.co.uk,“Three out of five marketing staff have lost customers’ confidential data in the past two years, according to a survey.
A report for the data protection firm StrongMail and the privacy think tank the Ponemon Institute says that 61 per cent of marketing staff surveyed admit to having lost, or had stolen, confidential customer data over the past 24 months. In 90 per cent of these cases the customer is never informed that their data has been lost or stolen.”
