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Yahoo, WPP form multiyear ad-trading partnership

Posted May 16th at 5:00 pm

in.reuters.com,

“SAN FRANCISCO (Reuters) - Embattled Yahoo Inc has struck an advertising partnership deal with WPP Group that will let WPP buy ads on Yahoo’s online ad exchange, the companies said late on Thursday.”

link: Yahoo, WPP form multiyear ad-trading partnership

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