Video Games from National Geographic

National Geographic is a renowned publication. It is not a brand name that is associated with video games. That is about to change:

“…The magazine announced on Tuesday that its first game, “Herod’s Lost Tomb,”would come out this month ahead of the December 2008 issue which features an article on the biblical figure known for his architectural exploits.

The game will be available for free online at nationalgeographic.com/channel and will also be downloadable for PCs, Macs and iPhones, National Geographic said in a statement.”

link: National Geographic discovers videogames

The goal will be to have National Geographic branded products on familiar gaming venues like Nintendo and PlayStation. It is an innovative way for National Geographic to reach a gaming audience and, ultimately, develop interest in its publication. It also demonstrates that even established publications such as National Geographic must modify and extend its business model in order to survive. Relying on past quality just won’t do.

Catherine Forsythe